Work Case study: Fitness & Wellness

ACE Performance Gym: from 400 members to 1,000+.

New ownership. Toxic reputation. No digital systems. We built everything from scratch and doubled their revenue in 24 months.

Visit ACE Performance Gym

Fitness · Est. results in 60 days
150% Member growth: 400 to 1,000+ in 24 months
$100K+ Monthly revenue: doubled from $50K
$8.55 Cost per lead on about $2,670/month in ad spend
1,063 New members from 7,487 leads, a 14.2% rate
( At a glance )
Campaign period Apr 2024 to Mar 2026 (24 months)
Ad spend $63,987
Leads 7,487
Cost per lead $8.55
New members 1,063 members
Cost per member $60
The challenge

They didn’t just inherit a gym. They inherited a problem.

When ACE Performance Gym’s new ownership took over in April 2024, the previous owners had left a toxic reputation in the community. Members had left. Trust was gone. The gym had 400 members and no digital infrastructure to attract new ones: no lead system, no CRM, no content, no ads, no website worth sending anyone to.

The new owners knew they had a great product. They just had no way to prove it to anyone who hadn’t already walked through the door. They needed members fast, and a system that would keep growing without them having to think about it.

That’s when they called Stellr Media.

( What we built )

Not just ads. The entire acquisition machine.

( 01 )

Content Production

Scripted, filmed and edited video content for Meta ads and organic Instagram: content that introduced the new ownership, showed the gym culture, and gave people a reason to walk in.

( 02 )

Meta Advertising

Launched and managed paid ad campaigns targeting the local market. Every creative tested and optimized continuously. Cost per lead: $8.55.

( 03 )

Instagram Management

Took over their full organic presence: content calendar, posting, engagement, growth.

( 04 )

Website

Built a new website designed to convert, not just look good.

( 05 )

Custom CRM + Lead Funnel

Built a custom sales CRM to capture and track every lead. No lead fell through the cracks.

( 06 )

Automated Nurturing + Appointments

Every new lead entered an automated nurture follow up, designed to move them from “interested” to “booked consultation” without manual effort from the gym’s team. Appointment coordination handled the scheduling end to end.

( 07 )

Email + SMS Marketing

Ongoing email and SMS campaigns to nurture leads, reengage cold prospects, and retain existing members.

This is the Stellr Growth System. One partner. Every channel. One goal: members.

Why it worked

Rebuild the trust. Then fill the gym.

  • Content introduced the new owners and rebuilt the gym’s reputation
  • A free 3 day pass got people training in the gym before they had to decide
  • Consistent follow up got most people who booked to show up
The results

Revenue doubled in 24 months.

Within 60 days, ACE was generating consistent leads and booking consultations. Over 24 months, April 2024 to March 2026:

  • Members grew from 400 to 1,000+, a 150% increase
  • Monthly revenue doubled from $50,000 to $100,000+
  • 7,487 leads generated from paid ads alone, not counting referrals, organic or people walking in
  • 1,063 of those leads became members, a 14.2% rate, at $60 per member
  • $8.55 cost per lead on about $2,670/month in ad spend
  • Results visible within the first 60 days, and it’s only improved since
The math

$63,987 in total ad spend over 24 months. Revenue increase: $50,000+ per month, or $600,000+ in additional annual revenue.

( In their words )

“Working with Stellr Media has been one of the best decisions we’ve made for ACE.”

Morris, ACE Performance Gym

( The takeaway )

Most gyms run ads. ACE built a system.

If you’re a fitness or wellness business that’s ready to stop relying on word of mouth and start building something that scales, let’s talk.

Book a call Or call 289-809-2318