Work Case study: Real Estate
Brand new agent. No pipeline. Completely relying on their personal network. 90 days with the Stellr Growth System: 14 appointments booked, 3 clients signed, 1 deal closed, $15,000 to $20,000 in commission. That’s the floor.
This Aurora based agent had been licensed for under two years. No real pipeline. No database of past clients. No referral machine built yet. Just their personal network: friends, family, people they already knew. And a growing feeling that they were stuck on a ceiling they couldn’t break through on their own.
They were doing fine. But fine wasn’t going to build a business.
The hard truth for newer agents is that personal networks run dry. You can only go back to the same people so many times before it becomes uncomfortable. Without a system to generate new conversations with people who don’t already know you, growth stalls. That’s where we came in.
Launched a dual platform paid campaign using a home valuation lead magnet targeted to the Aurora market, attracting homeowners who were already thinking about their next move, completely outside of the agent’s existing network.
Scripted, filmed and edited content that positioned this agent as a credible local expert, even with less than two years of experience. Content builds trust. Trust books appointments.
Every lead captured, tracked and managed in a purpose built CRM.
SMS and email sequences that followed up with every lead immediately and consistently, warming cold prospects over time without the agent manually chasing anyone.
Leads self scheduled consultations through an automated booking system integrated into the nurture sequence.
Ongoing campaigns keeping the agent top of mind with every lead in the pipeline, including ones who weren’t ready to move in month one.
A professional, conversion ready web presence that made a two year agent look like a ten year agent.
The full Stellr Growth System. One partner. Every channel. One goal: appointments.
In 90 days, starting from zero outside their personal network:
$3,983 in ad spend. $15,000 to $20,000 returned in the first quarter, for an agent who had no pipeline 90 days earlier. And every lead that didn’t convert in Q1 is still being nurtured.
Out of every real estate client we’ve run the Stellr Growth System for, this is the bottom of what it’s produced. A brand new agent. No existing pipeline. Starting from scratch. And the system still returned 4 to 5x on ad spend in one quarter, booked 14 appointments, and signed 3 clients.
If you’re an established agent with an existing client base and referral network, the ceiling from here is significantly higher.
This case study isn’t here to impress you with our best case scenario. It’s here to show you what the floor looks like.
( The takeaway )
You don’t need 10 years of experience to compete in the GTA market. You need a system that puts you in front of the right people, follows up consistently and books the appointments for you. Personal networks are a starting point, not a business model.