Work Case study: Fitness & Wellness
Great product. Impossible location. Above a Shoppers Drug Mart with no street presence, Club Well needed digital marketing to do what their location couldn’t. In the first four months: 2,235 leads at $2.60 each and 160 new members at $36 each, a 15.9x return.
Club Well had a real problem that no amount of great service could fix on its own: nobody could find them. Tucked above a Shoppers Drug Mart, they had no street level presence, no foot traffic, and no way for someone passing by to even know they existed. For a fitness and wellness brand, visibility isn’t just helpful. It’s everything. If people can’t see you, they can’t join you.
They’d recently opened, and early signs were promising: roughly 100 members and $40,000 per month. But growth had slowed, and they knew why. Their location was working against them.
The product was strong. The brand was solid. What they needed was a digital presence powerful enough to replace the foot traffic their physical location couldn’t deliver.
Launched and managed paid campaigns across both platforms. Meta for awareness and retargeting within their local market, Google for capturing high intent searches from people actively looking for fitness and wellness options nearby.
Beyond lead generation, we ran targeted awareness campaigns to build Club Well’s name recognition in the surrounding area. People who would never walk past their location started seeing Club Well consistently: online, in their feed, across devices.
Scripted, filmed and edited content that brought the club’s interior, culture and community to life. The content did what the storefront couldn’t: it gave people a reason to seek them out specifically.
Took over their full organic social presence: content calendar, posting, engagement, and growth strategy.
Every lead entered a purpose built CRM. No inquiry sat unanswered or untracked.
Automated SMS and email sequences followed up with every lead from the moment they came in, warming them, answering questions, and moving them toward a booked consultation. Appointment coordination handled the booking so the Club Well team could focus on the member experience.
Ongoing campaigns to nurture leads, reengage cold prospects, and keep current members engaged.
A conversion optimized website built to turn curiosity into consultations.
The full Stellr Growth System. One partner. Every channel. One goal: members.
From August to November 2024, four months, on the fitness side with a free class pass offer:
The location didn’t change. The product didn’t change. The system did.
“Working with Stellr for the past six months has been an absolute game changer for our digital marketing. The impact of their Google and Meta ad strategies has exceeded our expectations, delivering fantastic results.
Steven and his team are not only incredibly responsive but also go above and beyond by offering valuable insights that strengthen our overall marketing approach. Their expertise has been an incredible asset to our company, and they make the entire process seamless and enjoyable.
If you’re new to digital advertising, they take the time to break down key metrics, ensuring you fully understand the value of your investment. We couldn’t recommend them enough!”
( The takeaway )
Club Well added 160 members in four months not by moving, not by renovating, not by slashing prices, but by building a system that made them findable, credible and worth seeking out.