Work Case study: Fitness / Pilates
Élan Vital Pilates is a brand new studio that started with no audience, no members and no systems. We run their entire marketing: ads, Instagram, the soft opening event and the follow up systems behind it. In 1.5 months, before the grand opening has even happened, 191 memberships are sold.
elanvitalpilates
Soft opening. Every class fully booked in 2 days.
A Pilates studio lives or dies on its first members. Élan Vital had a beautiful space coming and nobody who knew it existed.
The goal was simple: have the members before the doors open, not after.
A founding member offer built around early access and urgency, so people committed before the studio was even open.
A focused lead campaign putting the founding offer in front of the right local audience every day: 591 leads in 1.5 months.
28 posts and 17 reels from a standing start. 357K+ views and 10,200+ profile visits in 1.5 months. The top reel reached 20,000+ accounts and was shared 535 times.
150+ RSVPs in under a week. Every class at the event fully booked in 2 days. 102 memberships sold at the event and in the couple of days that followed.
Every lead is captured, followed up and tracked through to membership. We match leads against the studio’s actual sales, so we measure paying members, not clicks.
The Stellr Growth System. One partner. Every channel. One goal: founding members.
From August 6 to September 17, 2026, 1.5 months, all before the grand opening:
Élan Vital won’t open to an empty studio. They’ll open to 191 members and a community that showed up before the grand opening even happened.
“We hadn’t even opened our doors and we already had 191 members and a fully booked soft opening. Stellr handled all of it: the ads, our Instagram, the event and the follow up.
That let us focus on building the studio. I couldn’t have asked for a better launch.”
( The takeaway )
Launching or long established, the system is the same: the offer, the ads, the content and the follow up, run by one partner and pointed at one number, which is new members.