Work Case study: Fitness / Pilates
Era Pilates is an established studio that wanted a steady flow of new clients beyond word of mouth and seasonal sales. About six months with the Stellr Growth System: 690 leads, 295 intro offers sold and 80 new members, a 12.9x return on ad spend.
Era Pilates was already established. New clients came in through word of mouth and seasonal sales.
Both work. Neither is steady. The studio wanted a reliable flow of new clients, not just a busy month whenever a sale ran.
Meta lead campaigns built around a 3 class intro offer for $60. A low price and a clear first step, in front of the right local audience.
Professional and UGC video of the instructors and the space, so people knew who would teach them and where before they ever booked.
Google Ads to catch people already searching for Pilates.
Every lead captured and followed up in a CRM, so no inquiry went cold.
Email and SMS retargeting for leads who didn’t buy straight away, keeping the studio in front of them until they were ready.
The Stellr Growth System. One partner. Every channel. One goal: members.
From December 26, 2025 to July 6, 2026, about six months:
$6,073 in ads returned 12.9x. A $60 intro opened the door, and follow up turned first timers into members.
( The takeaway )
An established studio doesn’t need a reinvention. It needs a simple offer, real content and follow up that never stops. That’s how Era Pilates turned a $60 intro into 80 members.