Work Case study: Fitness / Pilates

Forma by ACE: 253 founding members in five months.

ACE opened a new reformer and mat Pilates studio inside the gym in King City, starting with no Pilates members. Five months with the Stellr Growth System: 850 leads, 253 founding members and $83,367 in studio sales, a 20.2x return on ad spend.

Visit Forma by ACE

Fitness · Pilates · King City, ON
253 Founding members in five months
$16 Cost per founding member
$4.86 Cost per lead on $4,127 total spend
20.2x Return on ad spend
( At a glance )
Campaign period Nov 2025 to Mar 2026 (5 months)
Ad spend $4,127
Leads 850
Cost per lead $4.86
New members 253 founding members
Cost per member $16
Sales $83,367 in sales
Return on ad spend 20.2x
The challenge

A new studio. Zero Pilates members.

ACE opened a new reformer and mat Pilates studio inside the gym. The space was ready. The Pilates member list was empty.

A gym crowd and a Pilates crowd aren’t always the same people. Forma needed its own members, and it needed them from launch.

( What we built )

A launch built on founding members.

( 01 )

Founding Offer + Launch Campaign

A founding member offer with launch pricing, and a campaign built around it, so people had a reason to join at the start.

( 02 )

Lead Generation (Meta)

Meta lead campaigns putting the founding offer in front of the local market: 850 leads in five months.

( 03 )

VIP Grand Opening Campaign

An event campaign for a VIP grand opening. 202 people signed up before the doors opened.

( 04 )

Video Content

Video content to introduce the new studio and its classes.

( 05 )

CRM + Automated Follow Up

Every lead captured in a CRM with automated follow up, so interest turned into founding memberships.

The Stellr Growth System. One partner. Every channel. One goal: founding members.

Why it worked

A warm audience from day one.

  • Founding pricing gave people a reason to join at launch
  • 202 people signed up for the VIP grand opening, which built buzz before the doors opened
  • ACE’s existing gym community gave Forma a warm audience from day one
The results

$83,367 in sales. A 20.2x return.

From November 2025 to March 2026, five months:

  • $4,127 in ads brought in 850 leads at $4.86 per lead
  • 253 founding members at $16 per member
  • 202 sign ups for the VIP grand opening
  • $83,367 in studio sales, a 20.2x return on ad spend
The math

$4,127 in ads. $83,367 in studio sales. A brand new studio inside a gym, with 253 founding members in its first five months.

( The takeaway )

Opening a new studio? Launch it full.

A new studio doesn’t have to build slowly. A founding offer, a launch event and fast follow up gave Forma 253 founding members in five months.

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