WorkFitness and wellness
170 new members in 12 months for Newmarket’s ladies only studio.
Function Studios is Newmarket and Aurora’s first ladies only studio, with fitness and wellness under one roof. It was already open and established. Kelly wanted new women coming in every month without depending on word of mouth.
Client result
170
new members in 12 months.
1,950
Leads in 12 months
$6.25
Cost per lead on $12,171 total spend
170
New members at $72 each
15.2x
Return on ad spend
At a glance
| Metric | Result |
|---|---|
| Campaign period | Oct 2025 to Sep 2026 |
| Ad spend | $12,171 |
| Leads | 1,950 |
| Cost per lead | $6.25 |
| Intro offers sold | 680 |
| New members | 170 |
| Cost per member | $72 |
| Cash collected | $185K |
| Return on ad spend | 15.2x |
The challenge
Too much to choose from.
Function offers a lot. There’s reformer Pilates on 10 Merrithew SPX Max reformers, a 22 bike Keiser spin studio, a candlelit yoga room, and group classes from HIIT and barre to boxing, rowing and TRX. The wellness side has infrared sauna, red light therapy and PEMF, and members can book those alongside any class.
That much choice can make it hard for a new client to pick a starting point. The studio needed one clear first step and a system to bring in new women all year.
What we built
One system, running all year.
Always on Meta ads
Meta ads running all year across Newmarket and Aurora.
Creative production
Filmed ad content across reformer, spin, group classes and wellness.
New website
A new website built to sell the intro offers.
Intro offer funnel
3 group classes for $39 or 3 reformer classes for $60.
CRM and automated follow up
Every lead went into the CRM and got automated follow up.
Seasonal promo pushes
Seasonal promos on top of the year round ads.
One connected system with one goal: new members every month.
Why it worked
One easy first step.
- The intro offer gave every woman one simple first step, whether she came for spin, reformer or the sauna
- CRM follow up reached every lead fast, so fewer intro buyers went cold before their first class
- Running ads all year kept new clients coming in every month, including the months without a promo
The results
12 months, 170 new members.
From October 2025 to September 2026, twelve months, with a $39 and a $60 intro offer:
- $12,171 in ad spend
- 1,950 leads at $6.25 each
- 680 intro offers sold
- 170 new members at $72 each
- $185K collected, a 15.2x return
- Each new member is worth $1,134, so 170 members add up to $193K
The point
Kelly already had a great studio. We gave it a steady way to bring in new clients.
“Nothing but great things to say about the Stellr team. Extremely hard workers, personable, and have really amazing ideas to help make your business shine.”
The takeaway
Word of mouth has a ceiling.
An established studio stops growing when new clients only come from word of mouth. A year round ad and follow up system keeps them coming in every month.