Work Case study: Real Estate

Vaughan real estate: 13.8x return in 90 days.

They’d tried posting, ads and freelancers. Nothing stuck. One quarter with the Stellr Growth System: 52 leads, 17 appointments, 2 deals closed and $62,500 generated.

Real Estate · Vaughan, ON
0.8x Return on ad spend in one quarter
0 Qualified leads at $86.94 each
0.5% Show up rate on booked appointments
$0 Commission revenue generated
( At a glance )
Campaign period Q1 (Jan 1 to Mar 31)
Total ad spend $4,521
Impressions 218,400
Leads generated 52
Cost per lead $86.94
Appointments booked 17
Show up rate 76.5%
Deals closed 2
Revenue generated $62,500
Return on ad spend 13.8x
Cost per client acquired $2,260
Avg commission per deal $31,250

They didn’t need more ads. They needed a machine.

This Vaughan based realtor wasn’t new to trying. They’d posted on social media here and there. Ran some ads. Hired a few freelancers to help. Nothing worked.

Not because the market wasn’t there. Vaughan real estate is competitive precisely because the demand is real. The problem was the same one most agents face: no consistent system, no funnel, no way to turn online attention into booked appointments.

Every lead that came in got handled manually. Follow ups were inconsistent. Appointments fell through. Money was spent. Results weren’t coming. They needed more than ads. They needed a machine.

( What we built )

Every channel, every touchpoint, built and managed.

( 01 )

Lead Generation (Meta + Google)

Launched a dual platform paid campaign using a home valuation lead magnet, one of the highest converting offers in real estate because it attracts homeowners who are actively thinking about selling. Meta handled reach and retargeting. Google captured high intent search traffic.

( 02 )

Content Production

Scripted, filmed and edited content for ads and organic social: establishing credibility, showcasing the agent’s expertise, and building trust with the Vaughan market before anyone picked up the phone.

( 03 )

Custom CRM + Lead Funnel

Every lead entered a purpose built CRM. No lead sat untracked. Every inquiry was categorized, assigned and followed up systematically.

( 04 )

Automated Lead Nurturing

SMS and email sequences launched the moment a lead came in: warming them, building rapport, and moving them toward a booked consultation without manual effort from the agent.

( 05 )

Appointment Booking

Automated booking integrated directly into the funnel. Leads self scheduled consultations at the right moment in the nurture sequence.

( 06 )

Email + SMS Marketing

Ongoing campaigns to reengage cold leads, stay top of mind with warm prospects, and follow up with past inquiries.

( 07 )

Website

A conversion optimized web presence built to support the campaign, not just look good.

The full Stellr Growth System. One partner. Every channel. One goal: closings.

$4,521 in. $62,500 out.

In one quarter, 90 days:

  • 218,400 impressions across the Vaughan market
  • 52 qualified leads at $86.94 per lead
  • 17 appointments booked, a 32.7% booking rate
  • 13 of 17 showed up, a 76.5% show up rate
  • 2 deals closed
  • $62,500 in commission revenue generated
  • 13.8x return on ad spend
The difference

The freelancers couldn’t do this. The sporadic posting couldn’t do this. The difference wasn’t budget. It was the system.

( The takeaway )

Tried ads? Tried freelancers? The issue is the system.

Real estate is a relationship business, but relationships don’t scale without a system behind them. If you’re a realtor in the GTA who hasn’t seen results, the issue isn’t the market.